The Golden Immortal Halo of SaaS…Or Not
October 2010 has witnessed the re-assignment and retirement of two major software figures, Twitter’s CEO Evan Williams and Microsoft’s chief software architect Ray Ozzie, respectively. The transition...
View ArticleThe Transition from Start-Up to Steady-Earner
MySpace, one of the first large-scale popular social networks, just sold to new owners for a little over 5% of what it sold for 6 years ago. This incredible drop reflects not only the ailing fortunes...
View ArticleGoogle+ Fosters Collaboration
What does Google+ have to offer the public sector that Facebook doesn’t? As a social network, Facebook currently dominates the social media arena with over 750 million users compared to Google+’s 43...
View ArticleFanBridge Ecosystem innovates Facebook Pages
A static Facebook page is the equivalent of a blank slate; dull, but still full of promise. Custom app development has allowed companies to inject excitement into their Facebook pages. However, apps...
View ArticleAppropriate Social Media Tools for the Government
What is the difference between personal and professional communication on social media? The Federal Government just recently released a series of recommendations for social media use that all Canadian...
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Integrating Social Media into Government Websites
Facebook logo Up until recently, the idea of encouraging employees to spend time on Facebook or other social media sites was ludicrous. Most managers viewed it as an enormous waste of time. The...
View ArticleWeb 2.0 and the Government
The Canadian government has demonstrated exceptional foresight with its embrace of the Web 2.0 initiative. Essentially, Web 2.0 sets down guidelines for online collaboration. Whether these guidelines...
View ArticleWhy Does the Government Need Social Media?
The government benefits from the use of social media in several key ways. The first and most obvious benefit is the direct line of communication it opens up with constituents. The second and perhaps...
View ArticleGovernment Initiatives on Social Media: The Pros and Cons
From the local to the federal level, governments are increasingly using social media sites such as Twitter, Facebook, and LinkedIn to act as forums for their initiatives. The results from these efforts...
View ArticleKony 2012: Making the Audience Feel Like Superheroes
100 million online views can’t be wrong—or so goes the thinking behind the incredibly successful “Kony 2012” video. In only 7 days, the 30 minute infomercial/documentary has spread across the...
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